About Us
sway
The flexibility to move; the power to influence and create change.
Our mission is to move the biggest brands of today and the emerging brands of tomorrow in the same direction – forward.
Sway – we’ll keep moving you forward.
“I launched Sway in answer to my and my clients’ frustration with outdated agency offerings that cannot adapt and flex to the ever-evolving needs of industries and individuals.
After almost three decades in corporate environments, I have the experience and expertise to build the teams my clients need, servicing specific challenges and solving issues effectively and swiftly.
Sway is diverse, inclusive and able to adapt and shift our offering in the way our clients expect and deserve. The common thread that connects our broad range of clients and experts is they’re all good people to work with. And who doesn’t love that?”
Kerry Parkin, CEO, Sway
Diverse
Global
Integrated
Independent
Sway is a full-service, global communications agency with a difference.
An independent business with access to a global network of world-class associates, we are free from the weight of outdated legacy models and fixed retainers.
Instead, we build bespoke teams of experts whose skills best serve the brief. The outcome? Faster results and success at scale.
Based in the UK, we are global and diverse, working with clients in Sydney, London, Warsaw and New York, from FTSE listed, private, VC-backed and pre-IPO companies.
Our combined decades of international experience across every size, sector and structure means we are not boxed into a specialty or siloed in what we can offer clients.
We provide the entire suite of communications services.